Mountain bike: the UCI and Mercedes-Benz Vans extend their partnership

Feb 26, 2021, 10:00 AM

The Union Cycliste Internationale (UCI) is pleased to announce the extension of its partnership with Mercedes-Benz Vans for the mountain bike discipline.

 Mercedes-Benz Vans remains Title partner of the UCI Mountain Bike World Cup and becomes one of the Main partners of the UCI Mountain Bike World Championships.

 Supporting UCI mountain bike events since 2018, Mercedes-Benz Vans continues its commitment to one of our sport’s leading disciplines. Mountain bike in general and its UCI events in particular, combine the values of continuous technological and industrial development with a spirit of discovery. These values, among others, echo what Mercedes-Benz Vans stands for.

 The UCI Mountain Bike World Cup and the UCI Mountain Bike World Championships constitute a world platform for the communication and promotion of mountain bike thanks to revolutionary television production provided by Red Bull Media House, events distributed in 100 countries and followed by more than 100 million television viewers, and an audience of more than 8 million on the UCI’s digital platforms.

 Via numerous initiatives at events and on social media, Mercedes-Benz Vans will enable mountain bike enthusiasts to discover a range of vehicles fitting the discipline, such as the V-Class or EQV.

 UCI President David Lappartient declared: “We are delighted with the extension of our collaboration partnership with Mercedes-Benz Vans, especially given that the current situation is extremely complicated challenging for sponsors. This partnership opens up prospects for further collaboration which will benefit the mountain bike community and its fans. This extension is proof of the high appeal of our events for partners, in particular prestigious brands such as Mercedes-Benz.”

 “We look forward to continuing our brand presence in mountain biking together with our long-term partner, the UCI, says Anja Gutmann, Head of Marketing Communication Mercedes-Benz Vans. And we are proud to be integrating our EQV into our sporting activities to a greater extent from this year on, in addition to the V-Class! In doing so, we are taking a further step towards the locally emission-free future. And set an example for the following generations.”