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newsid: 182968

The UCI appoints The Sports Consultancy as rights marketing lead for 2019 UCI Road World Championships in Yorkshire

The Union Cycliste Internationale (UCI) is delighted to announce the appointment of London based agency, The Sports Consultancy as the exclusive rights marketing agent to support the sale of sponsorship rights for the 2019 UCI Road World Championships in Yorkshire, Great Britain. In addition to rights marketing sales, The Sports Consultancy will also consult around rights valuation, aligning target sponsors and the sales narrative.

The UCI Road World Championships are the pinnacle of the cycling calendar and the 2019 event in Yorkshire will see the very best male, female, U23 and juniors cyclists from around the world compete over 8 days. With cycling the 3rd most popular sport in the UK and over half the UK population indicating an interest in the sport, it presents a compelling opportunity for brands to align with one of the UK and the world’s fastest growing sports.

The Sports Consultancy’s rights marketing team is headed up by Marc Hope who spearheaded sponsorship sales for the 2014 Commonwealth Games, playing a significant role in bringing in 50 national and global commercial partners and most recently had led The Sports Consultancy’s rights marketing team for the London 2017 – The World Para Athletics Championships and The IAAF World Championships.

Commenting on the appointment, UCI President Brian Cookson said: “We are looking forward to working with The Sports Consultancy. Their expertise along with their strength and breadth of contacts and methodical, professional approach means that they will be able to hit the ground running and ensure a strong corporate field to mirror that of the world class cyclists.

“With the hosting of the Grand Depart in 2014 and the Tour de Yorkshire rapidly cementing itself as a major international event, Yorkshire is now regarded as THE cycling destination in the UK, and we are convinced that the 2019 UCI Road World Championships will be a great success.”

The Sports Consultancy’s Director of Rights Marketing, Marc Hope added: “We are immensely proud to be representing this inspirational event that will see the very best riders demonstrating their talent in the UK. We are confident we will gather a strong line-up of corporate partners who will share in this momentous event.”

The UCI Road World Championships take place in Yorkshire from 22nd to 29th September 2019.

About The Sports Consultancy
The Sports Consultancy was founded in 2006 by Robert Datnow and Angus Buchanan, whose respective expertise in sports law and commercial rights management has created a strategic sports marketing consultancy poised to provide commercial advice and delivery to venues, brands, rights holders and others involved in top-level sport.
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