2015 UCI Mountain Bike World Cup presented by Shimano: large online audience reflects enriched broadcast offer
The 2015 UCI Mountain Bike World Cup presented by Shimano ended on August 23 in Val di Sole, Italy, with the awarding of the overall titles for Cross-Country Olympic to Jolanda Neff (Women Elite) and Nino Schurter (Men Elite) and for Downhill to Rachel Atherton (Women Elite) and Aaron Gwin (Men Elite).
For the fourth year running, Union Cycliste Internationale (UCI)’s official media partner Red Bull Media House (RBMH) produced the UCI Mountain Bike World Cup presented by Shimano. In total 19 live programmes (7 DHI, 6 XCO Men and 6 XCO Women) were broadcast online on Red Bull TV and on selected partner platforms worldwide.
About 1 million live views were registered throughout the season plus around 1.9 million views by VOD in the first four days after each race.
With this result RBMH has one more time raised the bar by increasing the viewership by 45% compared to 2014.
In addition RBMH produced thirteen 26-minute highlight magazines for Red Bull TV, which reached a total of 930,000 views. Besides the main programmes UCI’s media partner published and shared additional clips, such as teasers, short highlights, action clips and onboard clips on all Red Bull platforms including social networks and the Red Bull YouTube channel before, during and after the season.
Internet coverage at a glance:
- 38 hours of live coverage
- 1 million live views
- 1.9 million views as Video on Demand
- 13 highlight magazines produced and 930,000 views
More information about the TV audience will be released by the end of the year.