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Title:

UCI Women Road World Cup makes its presence felt on YouTube

Date:

22.03.2013

Description:

Unprecedented coverage of the UCI Women Road World Cup will begin this weekend with the Trofeo Alfredo Binda - Comune di Cittiglio in Italy.

Just hours after the end of the race on Sunday, edited highlights will be available on the UCI YouTube channel. The free service will be provided for at least six of the seven remaining rounds of this leading international women’s series. In addition, extra programmes will be broadcast between each World Cup round with interviews, news from behind the scenes and rider profiles.

“With the extremely high level and excitement of women’s cycling, we want to ensure that it receives more exposure,” explains UCI Project Coordinator Andrea Marcellini. “Through this extended coverage of the World Cup, we aim to increase people’s awareness of the incredible sporting value of women’s cycling.”

She added that another aim was to improve the consistency of coverage of all the World Cup events, which includes eight rounds in six countries: the Netherlands, Italy, Belgium, China, Sweden and France.

The videos will be accessible free of charge in all countries without restriction.

This service is on top of wide coverage on YouTube of UCI World Cup events and World Championships for road, track, BMX and cyclo-cross. The first UCI event to benefit from this new programme was the UCI Cyclo-cross World Cup in Louisville (United States) in February.

The Trofeo Alfredo Binda - Comune di Cittiglio, which takes riders through the province of Varese, is the second round of the 2013 UCI Women Road World Cup. Olympic Champion and 2012 World Cup winner Marianne Vos will be back in Cittiglio to defend her title.

The UCI Women Road World Cup will then continue in Belgium with the Tour des Flandres on March 31st. Watch for the images on www.youtube.com/ucichannel

 

Photo: UCI Women’s World Cup action will be broadcast on YouTube

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