During a one-day seminar at the UCI headquarters in Aigle, Switzerland, organisers of the UCI Cyclo-cross World Cup reviewed the 2013-2014 season and discussed ways to further develop their events in 2014-2015 and beyond.
Discussions covered all aspects connected with hosting a World Cup event, including the sporting side, marketing, television coverage and general organisation. In particular, the World Cup organisers wish to promote the series as a whole rather than as individual races. This could be achieved by the upcoming launch of Facebook and Twitter accounts for the UCI Cyclo-cross World Cup.
As well as established venues such as Valkenburg, Hoogerheide (NED), Koksijde and Namur (BEL) the seminar welcomed a new organiser for the coming season, Milton Keynes (GBR).
It will be the first time in the 11-year history of the UCI World Cup that a round is held in Great Britain, and a whole series of side events will be organised to promote cyclo-cross and the arrival of its international stars to the city in the county of Buckinghamshire.
UCI representatives at the seminar included UCI Cyclo-cross Commission President Mike Plant, Commission member Geoff Proctor, UCI Off-Road Manager Peter Van den Abeele, UCI Events Coordinator Melanie Leveau and Sponsors Coordinator Emmanuel Blanchard.
âAll the organisers are extremely competent, but a meeting such as this gives them a chance to share their ideas and experience,â explains Peter Van den Abeele. âIt helps create a real synergy as they work together towards a common goal: the further development of cyclo-cross and our World Cup series.â
Photo: The Koksijde (BEL) round of the 2013-2014 UCI Cyclo-cross World Cup